The “gap year” that the Assassin’s Creed franchise took off in 2016 seems to have done very well for the franchise. According to Ubisoft, Origins, the latest installment in the series, sold 100% more copies than Syndicate in the two weeks it is available for PlayStation 4, Xbox One and PC.
The percentage was disclosed by CEO Yves Guillemot based on an internal comparison of units traded per game 10 days after they hit stores. “With a lot of development time, our talents can fully express their creative visions and maximize the potential of our games,” the executive said at a meeting with shareholders.
“The success of these releases – notably the 100% increase in sales of Assassin’s Creed: Origins – combined with solid live operations demonstrate that Ubisoft is ideally positioned to deliver more growth in future fiscal years,” added the CEO.
“Ubisoft is ideally positioned to deliver more growth in future fiscal years”
Guillemot’s statement comes shortly after Chart-Track reveals that Origins sold a similar number of physical copies than Syndicate in the UK. What was left out of this equation are the digital sales of the game, which proved much stronger than those recorded in the previous chapter.
According to Ubisoft, 35% of copies of Origins were sold through digital media, while only 15% of Syndicate units were purchased by these means. With the results obtained, it is possible to say that “Assassin’s Creed is back” – we only hope that the developer has learned to “hold the gauntlet” and not re-bet on the annual iterations that have contributed to dilute his formula.
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